Book Presentation
Giorgio Armani. L’uomo, il marchio, l’azienda
by Frank Pagano, Marco Di Dio Roccazzella
Published by Il Sole 24 Ore
The “Stories & People” series continues with the second event of this special edition dedicated to the world of fashion.
On Thursday, May 7, 2026, at 6:00 PM, at the Mar Art Caffè Garden Bistrot, the book “Giorgio Armani. The Man, the Brand, the Company” by Frank Pagano and Marco Di Dio Roccazzella will be presented. The book is dedicated to the figure of Giorgio Armani and the history of his brand.
The volume tells a unique story in the history of fashion and Italian entrepreneurship: that of the Armani Group, founded in 1975 and now one of the leading representatives of Made in Italy worldwide. Through an accessible and insightful analysis, the book explores the key elements behind the brand’s success—from product to pricing, from distribution to marketing—and examines what makes this model so distinctive and, in part, replicable. It also offers a more personal look at the man himself, with interesting facts and lesser-known aspects that help outline the profile of an iconic entrepreneur.
An event open to the public to discover one of the most significant success stories of Made in Italy, at the intersection of fashion, business, and innovation.
Upcoming events in the series:
At Casa Spadoni On the Beach:
- May 14 — “John Kennedy Jr & Carolyn Bessette” by Ursula Beretta and Maria Vittoria Melchioni
- May 21 — “The History of Italian Fashion” by Michelangelo Iossa
- June 4 — “The Language of Fashion” by Ida Galeati