Stories and people
Literary meetings organised by the Ravenna Covered Market
GUCCI. AN EMPIRE OF LUXURY MADE IN ITALY
Marcello Albanesi
Diarkos editions
SPECIAL DATE at Mar Art Caffè Garden Bistrot
The book not only tells the story of the Gucci maison and the family saga, but also explores the world of luxury, the transformations of made in Italy, the concept of haute couture and the dynamics that characterise it. It recounts the birth and evolution of the Gucci brand, from Guccio Gucci and his straw hat workshop to the luxury empire and modern innovations such as Alessandro Michele’s genderless fashion. In addition, the book reflects on new market dynamics, with Deborah Lucchetti’s contribution on the Clean Clothes campaign.